How to Build a Promoter Team for Your Parties (and See Who Actually Sells Tickets)

A step-by-step guide to building a small promoter team: picking people with real crowds, agreeing on terms in writing, giving each promoter a capped promo code, deciding who needs co-host access and keeping the ones who sell.

Posted 14 hours ago

Use the quiet weeks after the holidays to map your 2027 event calendar: your series slots, the holiday weekends worth building around, when to lock rooms and lineups, and when to announce each date.

Posted 14 hours ago

A step-by-step guide for artists and organizers throwing a release party: who hosts, picking the date and room, building the run of show around the first play, setting up the event page and tickets, and turning the crowd into followers.

Posted 2 days ago

Cold lines, heavy coats, rain or snow on the day and guests who check the forecast before they buy. Ten cold-weather tips for organizers running events this winter, plus a checklist to copy.

Posted 2 days ago

The Wednesday before Thanksgiving is one of the biggest going-out evenings of the year, with old friends back in town and nobody up early Thursday. Nine ideas for a Thanksgiving Eve event that gets picked by the group chat, plus a checklist.

Posted 3 days ago

A good party theme gives guests something to talk about before they arrive and something to post after. Twelve theme ideas people can pull from their own closet, a quick test for picking one, and how to put it on your event page.

Posted 3 days ago

Good photos from this event are the best ad for your next one. A 12-shot checklist for organizers, how to brief whoever is shooting, and where to use the photos the next morning.

Posted 4 days ago

December is the busiest stretch of the year for parties, and your event is competing with office parties, travel and New Year's Eve. Nine tips for picking your weekend, selling early and running a smooth door.

Posted 4 days ago

A free RSVP gets people to say yes. A paid ticket gets them to show up. Here's how organizers can choose between them, and when to put both on the same event.

Posted 7 days ago

New Year's Eve 2026 falls on a Thursday. Here's a week-by-week checklist for organizers, from locking the room this fall to the door plan and the morning after.

Posted 7 days ago

How to Run an Event With Co-Hosts: Who Does What, and What Access to Give Them

Posted 7 days ago

It’s noon the day after. Your ears are still ringing, someone left a jacket at the coat check, and your phone has 40 unread messages. The easy move is to sleep and deal with all of it next week.

Posted 11 days ago

It’s ten days out. The event page has been live for two weeks, the group chat said “I’m so there,” and the order list shows 23 tickets for a room that holds 150. You keep refreshing it.

Posted 11 days ago

Halloween 2026 lands on a Saturday. You have a room, a DJ who said yes and about two weeks. That is tight, but it works if you make the big decisions in the first few days and spend the rest of the time selling.

Posted 14 days ago

You have the date, the lineup and the room. Now you need the image that will sit in stories, group chats and your event page for the next month. Most people will see it for about two seconds, on a phone, between a friend’s dog and a meme.

Posted 14 days ago

It’s Thursday afternoon, two days before your party, and a message comes in: “Hey, something came up. Can I get a refund?” An hour later there’s a second one. If you never decided on an answer, you make one up for each person, and the third guest hears what you told the first.

Posted 14 days ago

You have a room, your DJ is free, and the first Saturday that works for everyone is three weeks out. Before you lock it in, spend twenty minutes checking what else that date is up against and whether three weeks is enough time to sell.

Posted 14 days ago

It is Wednesday, sales are flat, and someone on your team says the words: “Should we drop a code?” Ten minutes later a 30% off code is in every story and the group chat, and the people who bought early bird last week are wondering why they bothered.

Posted 15 days ago

Saturday’s party is five days away and the flyer is already circulating. That is usually when organizers either coast or scramble. The difference is a short list you run the same way every week: confirm the room, watch sales, push once with a reason, lock the door team, then show up with charged phones and a comps list that matches reality.

Posted 16 days ago

You’ve locked the room for Saturday. Capacity is 180. The DJ is confirmed. Now someone in the group chat asks the question that stalls half the parties in LA: “So… what are we charging?”

Posted 16 days ago