It’s ten days out. The event page has been live for two weeks, the group chat said “I’m so there,” and the order list shows 23 tickets for a room that holds 150. You keep refreshing it.

Slow sales usually have a cause you can find. Work through these checks in order. The first ones take five minutes and tell you which fixes matter.

1. Read your orders before you change anything

Open your event’s Manage Event view and select the Orders tab. The At a glance section sums up your sales, and View insights opens the Insights tab for a deeper look. Each order shows the ticket option bought and how long ago it was placed (Manage Your Orders).

Look for a pattern:

• Sales came in the first few days, then stopped. Your warm crowd bought, and new people haven’t heard about it. Jump to fix 6.
• Only the cheapest ticket option sells. People may be waiting for a reason to pay more. See fix 4.
• Almost nothing has sold. Start with fixes 2 and 3. People may be landing on the page and leaving.

2. Make the what, when and where obvious

Open your event page on your phone, the way a buyer would, and give it five seconds. Can you tell what kind of event it is, the day and date, when doors open and which neighborhood it’s in? If the door time only ever appeared in a story from two weeks ago, most people missed it.

Whatever is missing, say it plainly in your next caption and on your next flyer version, and answer it the same way every time someone asks.

3. Answer the questions people have before they buy

Many people who look and don’t buy have an unanswered question. Is there an age limit? Who’s playing, and when? Is there a dress code? Can I come after 11? If your DMs keep getting the same three questions, your page isn’t answering them.

On Beatmatch you can keep the lineup current after you publish: add performers as they confirm and reorder them to match set times, and the event page shows the latest version (Add Performers to an Event Lineup). Answer the rest in one social post you can link to. For your next event, How to Write an Event Description That Sells Tickets has a template that covers the door questions from the start.

4. Give people a reason to buy this week

One price with no deadline tells everyone they can decide later, and later usually means the day of.

A short price ladder fixes that. Each Beatmatch ticket option has its own price, quantity, and sale start and end date and time, so a lower tier closes on schedule (Create Ticket Options). If you’re already on sale with one price, give the current option a sale end date and schedule a higher one to start when it closes, then say it out loud: “GA goes up Friday at 11:59 p.m.” Some changes may be limited once tickets have sold, so check your options before you announce the deadline.

For the full ladder, see How to Set Ticket Prices for a Party.

5. Check whether your flyer gets the tap

Look at your flyer at the size it shows up in a feed. If the event name and the date are hard to make out at that size, a scrolling thumb won’t stop for them. Old prices, partner logos and small type all bury the important parts.

Post a cleaner version, which also gives you a reason to post again. How to Make a Party Flyer That Sells Tickets covers what to keep and what to cut.

6. Sell to your warm crowd before strangers

Your easiest buyers already know you: guests from your last event, your co-hosts’ friends and your DJs’ regulars. If sales stalled early, many of them may not have heard yet.

• Guests from your last event. Posts go to the guests tied to an event, and you can send them after an event as well as before (Create a Post). Send your last event’s crowd a short post with this event’s date and where to get tickets. How to Text Your Event Attendees has sample messages.
• Your community’s followers. If you host under a community profile, fans can follow it to stay up to date on your future events and announcements (Create a Community).

7. Get your performers posting

Every DJ on your lineup has people who’d come out for them. On Beatmatch, each lineup entry links to the artist’s profile when they have one, so their followers can discover your event. Artists can also send posts and text blasts to their own followers from their artist dashboard (Message Your Fans with Posts and Text Blasts).

Make it easy for them. Send each performer the flyer in both sizes with a caption they can paste, and ask for a specific day to post.

8. Give each group its own promo code

A code gives a group a reason to buy now and helps you track which group is buying. Each Beatmatch promotion has its own code, a fixed amount or percentage off, a maximum number of uses, and start and end dates (Create a Promotion).

Give one to each performer or co-host for their people, cap it, and end it before the final week. Keep the discount small, and start codes after the early bird closes so nobody beats it. How to Use Promo Codes for Your Party goes deeper.

9. Plan the days you have left

Maybe you announced late, or early with nothing new to say for weeks. You can still plan the days left: one post for the full lineup, one when a tier ends, one for the final week and one on the day.

Close to the event, send ticket holders a text blast with the details and a nudge to bring a friend. Text blasts suit reminders and last-minute ticket announcements, so keep them short and few. For the next one, How to Pick a Date for Your Party covers how far ahead to announce.

Set up the next one to sell early

When you create your event on Beatmatch, set your ticket tiers and sale end dates before you announce, so the reason to buy early is there from day one.