Black Friday falls on Friday, November 27, 2026, and Cyber Monday follows on Monday, November 30. Your guests are already in buying mode that weekend, and a lot of them are deciding where they'll spend December and New Year's Eve. A short ticket sale gives them a reason to lock in your event now.

This guide walks through setting one up in nine steps, from picking the event to closing the sale on time.

Set up the sale

1. Pick the event the sale is for. A Black Friday sale works best for an event that's three to six weeks out, such as a December party or your New Year's Eve event. Choose one event and keep the sale on that page, so guests aren't comparing codes across several listings. If you're still mapping out your December, Holiday Party Season: 9 Tips for Organizers covers the bigger picture.
2. Set the window. Decide how long the sale runs before you announce it. Two common choices: the full weekend, from Friday, November 27 through Monday, November 30, or a 24-hour Cyber Monday flash sale on November 30. A promotion's start and end date and time let you schedule the code ahead of time, and the end date turns it off automatically, so you don't have to remember to switch it off (Create a Promotion).
3. Choose a promo code or a limited ticket option. A promo code is a discount guests type at checkout. A limited ticket option is a separate ticket, such as "Black Friday Ticket," with its own price, quantity and sale start and end dates (Create Ticket Options). The code is easy to share with a specific crowd. The ticket option shows up on the event page for everyone, so there's nothing to type. Guests enter a code by selecting Enter code on the checkout screen, they may be asked to sign in first, and only one code works per order (Apply a Promo Code at Checkout). If your crowd already has an Early Bird code in hand, a separate ticket option keeps things simple.
4. Keep the discount simple and fair. Pick one discount and make it easy to explain in a sentence. A promotion can take a fixed amount or a percentage off. Fixed amounts are easier to understand for simple offers, and percentages fit larger price tiers. Keep the sale price at or above what your Early Bird buyers paid, so the people who bought first aren't punished for it. How to Set Ticket Prices for a Party and How to Use Promo Codes for Your Party go deeper.
5. Cap it. Set a maximum number of uses on the code, or a quantity on the ticket option. Once the code reaches its maximum, it stops working. A cap protects your full-price sales and gives your announcement an honest reason to buy early: there are only so many.

Announce it

1. Tell your past guests first, before the weekend. Early in Thanksgiving week, send a post to the guests from your last event with the date, the window and the code or ticket name. Posts can go out by email, text or both (Create a Post). If you host from a community, your followers stay up to date on your future events, so make sure this event is on that profile (Create a Community). Ask your performers to post about it to their own followers, too (Message Your Fans with Posts and Text Blasts). If promoters sell for you, give each one their own capped code so you can see which groups are buying (How to Build a Promoter Team for Your Parties).
2. Send two reminders and no more. Send one message when the sale opens and one last call on Monday, a few hours before the end time. A short text blast works well for the last call (Send a Text Blast). Guests get a lot of sale messages that weekend, so keep each one short: what the event is, when it is, what the deal is and when it ends. Update your flyer with the sale dates if you share it on social (How to Make a Party Flyer That Sells Tickets).

During and after the sale

1. Check sales while it runs. Open the Orders tab and look at the At a glance section on Saturday and again on Monday morning. View insights gives you a deeper look (Manage Your Orders). If the sale is moving fast, say so in your last call.
2. End it on time. When the end date passes, let it close. Extending a "last chance" sale teaches your crowd to wait for the next one. Afterward, look at how specific groups bought tickets and which promotions performed best, and write down what you'd change for next year. Then move your messages back to the event itself: the lineup, the room and the date. If sales go quiet in December, Why Aren't My Event Tickets Selling? has 9 fixes, and Throwing a New Year's Eve Party in 2026? lays out the weeks before December 31.

Quick checklist

• One event, one sale.
• Window set: November 27 to November 30, or a 24-hour Cyber Monday flash sale.
• Promo code or limited ticket option chosen, with start and end dates set.
• Discount easy to explain and fair to Early Bird buyers.
• Maximum uses or quantity set.
• Past guests told first, before the weekend.
• One message at open, one last call on Monday.
• Sales checked Saturday and Monday.
• Sale ends on time, and notes written for next year.

Ready to set it up? Create your event on Beatmatch and add the sale before Thanksgiving week.