Are you a musician, DJ, or producer tired of waiting for promoters to book you? You’re not alone. With the rise of music streaming, many artists have seen their income from recorded music severely decline, as streaming royalties often fall short of providing a sustainable income. To compensate, artists turned to live shows as the primary way to make a living, only to face new challenges involving middlemen and restrictive platforms. But there’s another way—an empowering way—to take control of your career and maintain ownership of your live events.

The Benefits of Going Direct

Selling tickets to your own concerts gives you full control over your events, allows you to keep more of the earnings, and provides the freedom to choose when and where you perform. You have creative control over the venue, the experience, and the branding. By cutting out middlemen, you retain a larger portion of the profits, making your events more financially rewarding. Plus, you get to decide how, where, and when to perform, giving you the creative freedom and balance to shape your career on your own terms.

How to Promote Your Events Effectively

To ensure your events are successful, it’s crucial to have a well-rounded promotion strategy. Artists today have powerful tools like social media, email, and SMS lists to spread the word, but relying solely on platforms can be limiting. As James Blake, an acclaimed artist, recently pointed out: ‘Having an Instagram following means nothing anymore if you can’t reach your fans.’ This is why it’s crucial to own your data. Building your own mailing list or SMS contact list ensures you have direct access to your audience without being at the mercy of algorithms.

'Having an Instagram following means nothing anymore if you can’t reach your fans.’ – James Blake

Imagine an event where your fans are there because of you—not because a promoter thought you’d be a good fit on some lineup, but because you’ve personally invited them. With tools like Beatmatch, you can promote these events and reach your loyal audience without the need for a promoter’s Rolodex.

Key Strategies for Promotion

• Own Your Contact List & Engage on Social Media: Build and own your contact list by collecting email addresses and phone numbers at every opportunity—whether at live gigs or through social media. While social media platforms may limit your reach, they are still valuable for initial discovery. Create engaging posts, use stories, and run ads to boost visibility, but always aim to move your followers onto your email or SMS lists for a more reliable connection.
• Collaborate Locally & Utilize Beatmatch: Partner with local artists, influencers, or community groups to cross-promote and increase visibility. Additionally, Beatmatch makes it simple to ensure your event reaches the most interested audience. With its dedicated artist page and integration with music streaming data, Beatmatch promotes your events to people who are most likely to attend, helping you keep all your event details in one place and reach the right audience.

Producing your own events can be incredibly rewarding. Not only do you get to keep more of the revenue by cutting out middlemen like promoters, but you also get to build a direct connection with your audience. By owning your fan data, like email addresses and phone numbers, you take control over your career—avoiding restrictions placed by third-party platforms. In today’s world, with social media platforms and direct communication tools at your fingertips, tools like Beatmatch make it easier than ever to pull this off, whether you’re performing at a local club or hosting a live show in an unconventional space.

How Beatmatch Can Help You Take Control

Beatmatch is here to help you take your events to the next level. Beatmatch makes it easy to create, promote, and sell tickets to your shows, helping you connect directly with fans who already stream your music. Here’s how:

• Direct Access to Your Fans: Beatmatch recommends your events to users based on their music streaming activity on Spotify and Apple Music, making sure your most loyal listeners are the first to know. Imagine a crowd full of people who already know and love your work—people who stream your tracks regularly and can’t wait to see you live.
• Dedicated Artist Page: When you host events through Beatmatch, you get your own dedicated artist page. Think of it as your own digital space where fans can see your upcoming shows, explore your music, and follow you for updates. Whenever you announce a new event, your followers get notified, turning your fans into your greatest promotional asset.
• Reaching the Right Audience for Your Events: Beatmatch doesn’t just help you put your event out into the world—it helps you find the right audience for your show. Thanks to Beatmatch’s integration with streaming data, your events get promoted to people who have shown a clear interest in artists like you. This means that your concert isn’t just marketed; it’s marketed effectively to those who are most likely to buy tickets.

Crafting the Experience

Putting on your own events also lets you craft an unforgettable experience for your fans. Whether it’s an intimate, acoustic night in a local space or a high-energy party that fills a club, you decide the vibe. From lighting and visuals to guest performances, every detail is yours to shape. With Beatmatch, you get the tools you need to make sure your event reaches the audience who will appreciate it most.

The journey to becoming a successful artist doesn’t have to involve waiting around for opportunities. By taking charge and creating your own events, you proactively build a sustainable career. Consider the success stories of artists who have done just that—taking control and finding success on their own terms. Your fans are already out there—all they need is a way to find you.

Ready to go independent?

No more sitting on the sidelines; start your journey right now! Beatmatch makes it easy for you to create, promote, and sell tickets to your own shows, reaching both your loyal fans and new listeners eager to discover your music. Create your next concert or event today and take control of your music career: Create Your Event on Beatmatch.