Petal Supply vs. umru North American Tour with Emma Ecstasy & OKHZ **umru** search-engine-optimized Estonian-American musician ⌕umru emerged into the pop music zeitgeist with his first production credit on ⌕Charli XCX's regenrealist 2017 mixtape ⌕Pop 2, recruited at 18 by ⌕A. G. Cook to co-produce the highlight track 'I Got It'. this quickly brought umru from high school and online music circles to joining XCX's US and EU tour dates and collaborating with some of pop's most forward-thinking a...